A 4-Step Plan to Drive HCP Engagement

A 4-Step Plan to Drive HCP Engagement

More than 80% of physicians are working at full capacity or are overworked and 78% “sometimes, often, or always experience feelings of burnout.” This has had an impact on their interactions with pharma. As per a survey, the percentage of primary care physicians who...
Preprints and Pharma: What Works and What Doesn’t

Preprints and Pharma: What Works and What Doesn’t

Preprints are not new, and neither are the many arguments surrounding them. Nevertheless, they are increasingly being accepted in the life sciences, as many believe that science will benefit more from openness. Tanya Parish, Editor in Chief of Microbiology,...